Budapest–Bamako 2028
CFMOTO Adventure Rally Project
The CFMOTO 450 will conquer the Budapest–Bamako Rally 2028. This project is about endurance, reliability, and authentic adventure, proving the platform's capabilities in the world's most demanding rally environments.
2 Riders
Experienced adventure specialists
Full Support
Professional crew & logistics
Media Coverage
Coordinated storytelling
Authentic Spirit / ATH Racing: an expert team validating the CFMOTO 450 platform through real-world adventure, combining competitive experience, technical knowledge, and media expertise.
What Is Budapest–Bamako?
The Budapest–Bamako is the world's largest amateur rally raid, a grueling 8,000+ kilometer endurance challenge from Europe to West Africa. Often called "The Dakar for private teams," it's a true test of durability, logistics, and mechanical reliability across diverse, challenging terrain.
It's not about speed, but about finishing. This rally provides a real-world proving ground for adventure motorcycles and riders, pushing limits and forging incredible stories.
Rally Facts
  • The "Dakar" for private adventurers
  • 8,000+ kilometers
  • Europe to Africa route
  • Mountain, desert, & remote terrain
  • International team participation
  • Recognized endurance challenge
Why CFMOTO 450
The CFMOTO 450 meets the demand for capable, accessible mid-weight adventure motorcycles.
Endurance Validation
Rally conditions provide the ultimate stress test for every component.
Real Terrain Testing
From mountains to deserts, the rally tests all conditions.
Authentic Storytelling
Real adventure creates genuine stories.
Product Credibility
Completion proves capability and reliability.
This is real-world validation that builds lasting brand credibility.
Media & Brand Exposure
Our media strategy, developed with Authentic Spirit, ensures maximum brand visibility and audience engagement before, during, and after the rally.
Pre-Rally Content
In-depth content showcasing preparation, training, and sponsor collaborations before the race.
During Rally Coverage
Real-time updates, action footage, and rider stories capturing the rally's challenges.
Post-Rally Activation
Recap videos, documentaries, and community events to extend engagement and share insights.
This comprehensive plan creates lasting engagement and extends brand visibility beyond the event itself.
The Route Challenge
The Budapest–Bamako rally tests motorcycle performance and rider capability across diverse terrains.
Central Europe
Alpine passes, technical roads, varied weather.
Mediterranean Transit
Coastal routes, ferry crossings, remote transition.
North African Mountains
Atlas mountains: altitude, technical terrain, desert prep.
Sahara Desert
Vast sand, extreme heat, navigation, self-reliance.
West African Arrival
Sub-Saharan terrain: heat, humidity, changing roads.
Each stage demands different skills, bike setups, and strategies. Comprehensive preparation is critical.
Partnership Value
This project offers CFMOTO and potential partners a unique value proposition that extends far beyond traditional marketing approaches. The rally creates authentic brand validation and engagement opportunities.
Audience Alignment
Targets serious adventure riders and rally enthusiasts, providing direct access to CFMOTO's key demographic.
Content Generation
Generates authentic, compelling content daily, from social updates to documentary material, supporting long-term marketing.
Market Positioning
Elevates brand perception from "value alternative" to "serious adventure capability," justifying premium pricing.
Dealer Activation
Equips dealers with compelling stories, demonstration opportunities, and a powerful sales narrative for showrooms.
International Reach
Attracts international media attention, amplifying brand visibility across multiple countries and regions.
Credibility Building
Offers undeniable third-party validation of product capability, providing proof that advertising cannot replicate.
Long-Term Vision: Beyond 2028
This project initiates a sustained CFMOTO Adventure Rally presence, establishing long-term credibility and market positioning beyond 2028.
Timeline & Next Steps
Successful rally participation requires structured planning and execution. Below is the critical timeline.
2026: Planning
Secure commitment, finalize team, budget & plan.
2027: Testing & Training
Extensive testing, rider/crew training, media dev.
Q3 2027: Pre-Rally Prep
Logistics, media, sponsors, team validation.
Q4 2027 - Q1 2028: Rally Participation
B-B 2028 execution, daily media & engagement.
Q1-Q2 2028: Post-Rally Activation
Documentary, dealer events, media tour, future planning.
Ready to move forward?
A strategic opportunity for CFMOTO's adventure credibility.
Let's get it done! 🏁🏁🏁